This non-profit organization represents a broad coalition of stakeholders in Virginia's agribusiness community, including retailers, distributors, suppliers, applicators, advisors, academics, and government officials. It is dedicated to promoting education, training, and safety across all levels by offering certification and information to pesticide applicators, crop advisors, and nutrient management planners, with a strong emphasis on protecting people and the environment. The organization supports the future of agriculture through scholarships for Virginia Tech students and fosters collaboration within the industry by serving as a forum for sharing issues and opportunities. It acts as a unified voice to advocate for agribusiness interests with regulatory agencies and environmental groups and serves as a vital resource for information, updates, and professional development, including newsletters and an annual educational meeting.